There was a time when the Internet was a novelty. It was the playing ground of the few. Only the best and the rich had a website. That day is long gone by. Today every person who has something to sell is using the internet in innovative ways to market themselves. The present time demands that every business make use of the web to reach its customer base. Not having a presence on the internet is an almost fatal mistake. The time when a consumer got information through the phone-book or word-of-mouth is gone. The modern costumer uses the Internet for everything. From buying a new book to finding a hotel to stay in the remotest part of the world, every little or big thing is done on the internet. If a business has a website or a social media page, then you have reached an infinite pool of clients and customers. Finding new consumers is just one of the many goals of online marketing. Yes, a service or good can be sold by leveraging internet marketing, but its strategies can also be used for: • Identify a target audience through research and surveys • Find the needs of a target market • Inform the consumer about your product or service • Dissipate the message, vision, and mission of business in a manner the modern generation understands. The ultimate aim of any online marketing project is to go viral. A correctly made and placed promotion can be transferred from one customer to another through shares and likes using social media. Videos, vines, memes, excellent blog content are some of the best ways to make an ad campaign go viral. An endless loop of sharing may be the end goal of internet marketing, but it is not the only one. Even a simple Instagram page can help any business find new customers and retain old ones. As a product or service provider some of the advantages you get by having an online presence are: • For a small time, player, the world becomes its oyster. Through the web, it can reach every corner of the world without much effort. Everything becomes local. • Your business works 24x7x365. While you sleep, a customer on the other half of the world might discover your product and place an order. • It is the most economical way to advertise and promote a product or service. Most social media marketing strategies are very free or have a nominal fees
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